French beauty and personal care brand Mademoiselle Provence wanted to raise awareness in the US market, in light of its launch at Target in October 2020.

Some of their goals were to be among the top 10 brands in the natural, personal and skincare categories in the US market and own 1% of market share in the mass market, rendering it a leader of French natural beauty.

Scope of work:

Competitive landscape analysis

Benchmarking, trends & best practices for beauty & personal care

Brand Identity

• Copywriting

• Tone of voice & social media strategy

• Brand guidelines

Production Coordination

• Photoshoot assistant

• Event production assistant

• Location & prop scouting