Dermatologist brand Lancer skincare wanted to build baseline brand awareness and leverage Dr.Lancer’s work to make them more accessible.

They also wanted to improve their social channel engagement and build on existing branding. We worked together to create the best in class social media assets, digital campaign planning and calendar management. We converted the increased social media engagement into brand purchasing.

Scope of work :

Competitive landscape analysis :

Benchmarking and best practices for luxury skincare in the US

Metrics Analysis :

• Social media engagement analysis

• Benchmark: Instagram, Facebook & YouTube engagement rates

Budget Allocation:

• Digital campaign planning

• Social media calendar management

• Production scheduling