Strategy & Production Assistant

At Reflexgroup, a Manhattan based creative agency, I was part of the creative strategy & accounts team and worked on 3 brand accounts such as Lancer skincare, Mademoiselle Provence & Nespresso.

Nespresso

Nespresso wanted to raise awareness of their Miami boutique store opening during the summer of 2020 and, further grow the brands community within the context of the post COVID -19 reopening of the economy.

We worked together to create a digital campaign that would focus on the use of virtual reality (VR) in order to launch Nespresso’s virtual boutique café.

Scope of work :

Research & Trend Analysis:

  • Case study analysis on top VR companies in the US

  • Best practices for VR initiatives

  • Statistics report

Digital Campaign:

  • Creative ideation

  • Immersive brand discovery conception

  • Digital experience planning

Next

Lancer